Selected Work
Six brands, six different bottlenecks.
From industrial B2B to beauty and short-stay rentals — same diagnostic-first method, different prescriptions.
CM005 · Beauty & Fashion · Featured
MinsLondon · 33万 reach in 30 days, RM 1.71 CPM
We stopped chasing virality. We built a 4-layer funnel — Awareness (Peekaboo + KOL) at the top, hard offer ads (45% Poster) in the middle, and retargeting at the bottom. April 2026 delivered 343K reach on RM 2,736 ad spend.
RM 1.71
Best CPM Achieved
RM 10.85
Lowest Cost / Message
Paid AdsKOL StrategyFunnel BuildCreative Production
Source: MinsLondon Apr 2026 Ads Report — Coremark Media internal data.
CM002 · Industrial B2B
SHE Handling Equipment
Building credibility for an industrial equipment supplier through educational long-form video. Turning niche technical expertise into search-able, share-able content for procurement decision-makers.
Video SeriesB2B Content
CM003 · Hospitality / Airbnb
Nexstay MY
Position a short-stay rental management group as the trusted partner for Malaysian property owners. Two content batches focused on owner education and trust signals — not just pretty interiors.
Social StrategyFounder-Led Video
CM004 · Business & Investment
Aris Ventures
Brand identity and content positioning for a Malaysian ventures group. Strategy work in progress — focused on translating investment thesis into shareable, credibility-building content.
Brand PositioningContent Strategy
CM006 · Interior Design
Homora Design Sdn Bhd
Turn an interior design firm's project library into a magnet for high-intent homeowners. Two creative batches that move beyond beauty shots into process, decision, and trust-building stories.
Project FilmsLead-Gen Content
CM007 · Media Production
Genz Media Production
Co-production partnership with a fellow media studio. Bringing Coremark's growth-marketing lens to traditional production output — so creative work serves a business goal, not just a brief.
Co-ProductionGrowth Consulting